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Ebook Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines read! Book Title: Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Reader ratings: 3.5
The author of the book: Steven Haines
Edition: McGraw-Hill Education
Date of issue: December 2nd 2011
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 386 KB
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Build better products by expanding the role of Product Management

Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.

Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.




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HARVEY

Why do I need to write a phone number?

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The first review I put my soul in.

ALBERT

Useful book, lots of information

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A book that leaves a whole bunch of emotions after reading




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