Read Switch: How to Change Things When Change Is Hard by Chip Heath Free Online
Book Title: Switch: How to Change Things When Change Is Hard|
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Reader ratings: 7.9
The author of the book: Chip Heath
Edition: Books on Tape
Date of issue: February 16th 2010
ISBN 13: 9780307704863
Format files: PDF
The size of the: 531 KB
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Read full description of the books:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller"Made to Stick." Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In"Switch, " the Heaths show how everyday people employees and managers, parents and nurses have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch"shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. "From the Hardcover edition.""
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Read information about the authorChip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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