Read The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition by Charles C. Mann Free Online


Ebook The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition by Charles C. Mann read! Book Title: The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition
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Reader ratings: 6.4
The author of the book: Charles C. Mann
Edition: Harvard Business School Press
Date of issue: March 1st 1993
ISBN: 0875844014
ISBN 13: 9780875844015
Language: English
Format files: PDF
The size of the: 980 KB
City - Country: No data

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No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. The Aspirin Wars penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.


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Read information about the author

Ebook The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition read Online! Charles C. Mann is a correspondent for Science and The Atlantic Monthly, and has cowritten four previous books including Noah’s Choice: The Future of Endangered Species and The Second Creation . A three-time National Magazine Award finalist, he has won awards from the American Bar Association, the Margaret Sanger Foundation, the American Institute of Physics, and the Alfred P. Sloan Foundation, among others. His writing was selected for The Best American Science Writing 2003 and The Best American Science and Nature Writing 2003. He lives with his wife and their children in Amherst, Massachusetts.



Reviews of the The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition


THOMAS

Phone number you need to drive to protect against robots.

SETH

An interesting book, not like the other

TILLY

The book that found the answer to my question

THOMAS

Why are you asking for a phone number?

NIAMH

Great book!




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