Read Who Cares Wins: Why Good Business Is Better Business by David Jones Free Online


Ebook Who Cares Wins: Why Good Business Is Better Business by David  Jones read! Book Title: Who Cares Wins: Why Good Business Is Better Business
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Reader ratings: 5.1
The author of the book: David Jones
Edition: FT Press
Date of issue: December 18th 2011
ISBN: 0273762532
ISBN 13: 9780273762539
Language: English
Format files: PDF
The size of the: 356 KB
City - Country: No data

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Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.


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Read information about the author

Ebook Who Cares Wins: Why Good Business Is Better Business read Online! David Jones was born in Seattle, Washington, in 1956. When he was six, his family moved to Vancouver, British Columbia, and settled in West Vancouver, where he grew up.

As a child, David was big on keeping tropical fish and building dams in a stream that ran through his family's backyard. The remainder of his time was spent on a tricycle, circling an oil spot on the garage floor. A paper route in a wealthy neighborhood filled with dogs taught him how to read canine body language.

When not reading dogs, he was reading an anthology called Fifty Famous Fairy Tales. He was fascinated by these stories in which punishment was always meted out to the wicked and happily-ever-after to the good. By comparison, real life has proven to be something of a disappointment in this regard.

He began writing short stories in high school. Most were about people forced to confront the unbelievable, stories that strained credulity and had an element of the bizarre. Growing up, he couldn't decide whether he wanted to be Rod Serling or Jacques Cousteau. Once enrolled at the University of British Columbia, David compromised by working his way toward a Bachelor of Science degree while at the same time taking at least one creative writing course each year.

Before becoming a full-time writer he worked in the bush, collecting sediment and soil samples for mining exploration, counted salmon fry on a dredge on the Fraser River, and painted houses.

David's professional writing career began with putting together teacher manuals for high school courses. Since then, he has written scripts for a live interactive show at the NASA Space Center in Houston, exhibits at the Sultan Bin Abdulaziz Science and Technology Center in Saudi Arabia, and science centers around the world. For several years he wrote articles on photography for Photo Life magazine.

Among David's favorite authors are Ray Bradbury, Arthur C. Clarke, Cormac McCarthy, and David Mamet, who once said, "I admire anyone who can make his living in his underwear." Mamet was talking about Superman, but Jones believes it applies equally to writers.

David has been interested in artificial intelligence since he was 10 years old, when he saw the movie 2001: A Space Odyssey. He was fascinated by the character of HAL and the consequences of humans creating a sentient being. That movie and a much less well-known one about a computer that takes over the world, called Colossus: The Forbin Project, were the inspirations for Mighty Robots: Mechanical Marvels That Fascinate and Frighten (2005). David's newest release, Baboon (2007), is a riveting story of one teenager's journey into the heart of the primate world.

For aspiring authors, David's advice is this: Write (because if you're a writer, you have no choice), but develop an expertise in some other area as well. Knowing the craft is important, but so is having something to write about.

David thinks the worst thing about writing for children is that your audience is mute. There are no children running publishing companies or producing television shows. Instead, you deal with their parents, each of whom has a different idea of what children want to read or see (usually based on their own kids' preferences). In fact, children are just as varied and individual as adults, and there are few generalizations that you can make about them. He doesn't have children, but was once a child himself and has kept a pair of tiny shoes to prove it.

He enjoys film, photography, hiking, scuba diving, and fish; whenever he visits another city, he always checks out the aquarium.

He lives in Vancouver, British Columbia.



Reviews of the Who Cares Wins: Why Good Business Is Better Business


ELLIOT

This needs to be read to each

FREDERICK

Bogus! You could have done better.

LEO

Phone number you need to drive to protect against robots.

IMOGEN

The book is really worthy of the bestseller!




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